Editorial
Kylie Jenner and her mum, Kris, are reportedly ‘worried’ the star will ‘lose millions’ over Travis Scott’s Astroworld tragedy which reportedly left eight people dead.
The 24-year-old, who attended her partner’s concert on Friday night with their daughter, Stormi, is apparently concerned she’s in a ‘lose-lose situation’ about how to appropriately handle her businesses now.
An insider told The Sun: “Kylie feels the weight of this and more than anything wants to do right by the victims.
Watch the moment an Astroworld concertgoer pleads with a cameraman to stop the performance…
“I know people do not think she cares but she really does.
“At the same time, she’s a businesswoman responsible for the livelihood of a lot of people.
“She feels like she’s in a lose-lose situation because she wants to take time to respect the victims from Astroworld but at the same time, she employs a lot of people.”
They added: “The longer her companies go without being active on social media or promotion, the more sales go down and the less they make from marketing.
“We’re talking potentially millions of dollars in losses.”
The source went on to claim that Kris Jenner is also concerned about how her daughter’s businesses will be affected.
Kylie Jenner Breaks Silence After Eight Die At Travis Scott’s Astroworld Festival
They claimed: “She feels a responsibility as a brand founder but she also knows the second they do post something business-related, people will be upset she’s ‘moved on’ and doing self-promotion after this tragedy.
“So she does feel that lose-lose in a sense.
“She’s working closely with her mom, as both her manager but she’s also leaning on for emotional support.
“Kris is in crisis mode and still figuring out how to handle this best.”
However, these claims have been slammed by a Jenner rep who reportedly told the publication this is ‘incorrect’.
Typically, Jenner’s brands, including Kylie Cosmetics, Kylie Skin, Kylie Baby and Kylie Swim post multiple times a day, every day. However, the accounts have stayed silent since the Astroworld tragedy.
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